This Privacy Policy describes how umbraorganics.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

 

Privacy Policy

• Collection of Personal Data
• 1.1 Customers & Visitors: We collect essential information to fulfill and dispatch your purchase and communicate with you about your order. This includes your first and last name, billing address, shipping/delivery address, and email address. Our website also gathers anonymous data during your visit to enhance our website and services, such as page visits, duration on pages, location, referral sources, search terms, and discount codes used.
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  1.2 Email Marketing Subscribers: By subscribing to our email marketing updates, we collect your email address. Optionally, you may provide your first and last names for personalized communication. This data is used for sending news, recipes, blogs, and promotional offers. You can modify your preferences or unsubscribe at any time using the links in our emails. For email marketing, we use Klaviyo; you can view Klaviyo's privacy policy here.
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  1.3 All Website Visitors: We automatically collect certain information about your device, including web browser details, IP address, time zone, and cookies installed on your device. We also track the pages you view, referral sources, and your interaction with the site, referred to as “Device Information.”
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  1.4 Text Marketing Terms and Conditions: By opting-in for our text marketing, you agree to our terms and conditions. This includes receiving text notifications and marketing offers related to your orders and interests.
• Technologies for Collecting Device Information
• 2.1 “Cookies” are data files placed on your device, often with a unique identifier. Learn more about cookies and how to disable them at allaboutcookies.org.
  2.2 “Log files” track actions on the website, collecting data like IP address, browser type, ISP, referring/exit pages, and timestamps.
  2.3 “Web beacons,” “tags,” and “pixels” are electronic files used to record browsing information.
  2.4 This information helps us optimize our website, analyze customer interactions, and measure the success of our marketing campaigns.
• Sharing Personal Information
• 3.1 We share Personal Information with third parties to assist in using your data as described above. For instance, we use Shopify for our online store (Shopify's privacy policy: Shopify Privacy).
  3.2 Google Analytics helps us understand customer usage (Google's privacy policy: Google Privacy). Opt-out of Google Analytics here.
  3.3 Facebook Analytics tracks traffic and conversions from ads (Facebook's policy: Facebook Data Use).
  3.4 For email marketing, we use Klaviyo (Klaviyo's privacy policy: Klaviyo Privacy).
  3.5 For online purchases, we transfer necessary Personal Information to our shipping partners for delivery.
  3.6 We may share your Personal Information to comply with laws, respond to legal requests, or protect our rights.
  3.7 We do not sell or release your Personal Information for third-party marketing without your consent.
• Your Rights
• 4.1 UK residents have the right to access, correct, update, or delete their personal information. To exercise these rights, please contact us at hello@umbraorganics.com. For information on data acquisition, storage, and use, refer to the GDPR (General Data Protection Regulation).

Last updated 28/11/2023